Design

Our design philosophy is KISS (Keep it super simple). No, this doesn't mean we make simple sites, it means that we stick to simple design principles.

Content is king

Without content, what is a website? A design should show the content of the site to the user in a way the user is familiar with, and in a way that allows the user to become familiar with the content quickly.

User Experience

Where would you be without users? Every one of our site designs takes into account the way users actually use websites. This doesn't mean that your site will look the same as the rest out there, but we use elements that users feel familiar with.

Easy to upgrade

A design doesn't last forever, so our website designs are made with upgradability in mind. In two years you might decide to change all our site from a red colour scheme to blue, and the way we create and design the initial site means that the content can stay, but the site can change around it.

Modular

We like to build our designs in a modular fashion, with pages using elements of other pages, in this way it makes your site easy to add new features to, and simple if you wish to share modules between pages. More can be seen in the Development section about how we do this.